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Marketing Assistant (Intern) | LVMH Perfumes and Cosmetics: Givenchy Beauty & KENZO Parfums
Part of the Travel Retail Product Marketing team for TR Asia Direction (Australia, China, Hainan, Hong Kong, Singapore, Thailand, Korea, Japan) for Givenchy Beauty and KENZO Parfums
Drove regional brand visibility by adapting and creating original marketing concepts for APAC product launches, ensuring alignment with local market trends.
Enhanced campaign effectiveness by conducting in-depth promotion, competitor, and trend analyses, providing strategic insights that informed key marketing decisions.
Amplified brand reach by assisting in PR initiatives, coordinating influencer and media seeding, and drafting press materials, leading to increased engagement and press coverage.
Optimised brand activations by supporting the execution of mega animation events, contributing to impactful consumer experiences that drove sales and brand awareness.
Key Contributions (Only showing events that are available)
KENZO x LOTTE Korea Ikebana Launch
Hainan Makeup Show
Part-time Marketing and Relations Project Coordinator | Mein Studio
Accelerated market expansion by conducting in-depth research on the European interior and fashion design sector, identifying key opportunities for growth and positioning.
Enhanced brand visibility by assisting in PR initiatives and drafting compelling press materials, contributing to increased media coverage and client engagement.
Strengthened market strategy by analysing trends in the interior design goods sector, providing insights that informed business development decisions.
Key Contributions
Invited and attended Fashion Week Shows AW24; Chapter 4 - KWK by Kay Kwok and ERDEM
Previously worked with product designer, Hunn Wai and Fashion House, Paul Smith
Visual Content Manager | University of Warwick
Increased student engagement by curating and managing content across official university social media accounts, ensuring timely and relevant communication with prospective and current students.
Drove event participation by developing targeted promotional campaigns, effectively marketing university events and initiatives to a broad student audience.
Enhanced brand presence by creating visually compelling and informative content, maintaining a consistent and engaging online presence to strengthen the university’s digital outreach.
Key Contributions
Corporate Communication Trainee | Singapore International School Hong Kong
Strengthened community engagement by creating social media content that increased visibility and interaction among students, parents, and alumni.
Enhanced school branding by supporting the production of marketing collateral, including a new Admissions Video that effectively communicated the school’s values to prospective families.
Drove alumni relations by coordinating networking events and activities, fostering stronger connections between past and present students.
Highlighted student leadership by conceptualising and producing content on Leadership, showcasing student achievements and driving higher engagement (See post here)
Branding Assistant | Thonik
Enhanced client engagement by assisting in the creation of compelling presentation decks, contributing to successful project pitches and strategic branding discussions.
Developed expertise in corporate rebranding through direct mentorship under Mr Thomas Widdershoven, applying insights to high-profile projects.
Shaped brand identity by supporting the visual rebranding of Michelin-starred MingHao Seafood, ensuring a refined, contemporary aesthetic that elevated the restaurant’s market positioning.
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Social Media Manager and Student Ambassador | Unviersity of Warwick Media and Creative Industries BA
Increased engagement and visibility for the Media and Creative Industries department by managing and curating content for its official social media accounts.
Drove student recruitment and community-building efforts by promoting courses, student projects, and department-led initiatives to prospective and current students.
Strengthened departmental presence by advertising key events, fostering a connected and engaged academic community through digital outreach.
Content Ambassador | University of Warwick Student Union
Expanded brand awareness as one of the primary social media representatives, creating engaging video content that resonated with the student body.
Increased event participation by producing compelling campaigns that successfully promoted Student Union events and initiatives.
Strengthened campus engagement through organic word-of-mouth marketing and peer-driven promotional efforts.
Head of Marketing | TEDxWarwick
Revamped marketing strategy, leading to a 45% increase in profile visits and over 300 new followers within one month.
Drove audience growth and engagement through data-driven content planning, campaign execution, and innovative branding strategies.
Oversaw all content creation and marketing assets, ensuring brand consistency across digital and print media.
Head of Marketing and Communications | Warwick Racing
Led the overall marketing strategy, enhancing brand visibility and outreach for Warwick Racing, with an increase of 400 followers in my first month.
Managed content creation and social media presence, ensuring consistent messaging across all platforms.
Strengthened brand identity through strategic communication and audience engagement initiatives.
Marketing Assistant | Warwick Opera: Carmen
Boosted ticket sales and audience engagement by crafting dynamic social media content across Instagram, TikTok, and YouTube.
Enhanced discoverability and reach using SEO strategies to drive organic traffic to event pages and promotional materials.
Increased visibility for the Carmen 2024 production by executing an effective digital marketing campaign across multiple platforms.
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Documentary Producer | Beyond Wong Kar Wai: The Cinematic Tapestry of Hong Kong
Secured £3,000 in funding from the University of Warwick’s Undergraduate Research Support Scheme to produce a documentary exploring Hong Kong’s film industry, underscoring its cultural significance and evolution.
Led production and assisted in storytelling efforts, conducting extensive research and interviews with industry professionals to provide a nuanced perspective on Hong Kong cinema.
Producer, 1st AD, Editor | Haus of Phelan
Led the production of multiple short films, ensuring seamless execution from pre-production to post-production, and overseeing logistics, casting, and creative direction.
Developed and implemented a marketing strategy, creating compelling promotional materials that enhanced audience engagement and visibility upon the films’ release.
Short Films I ‘ve worked on so far:
Creative Director & Marketing Director | SHRINE: An Immersive Transmedia Fashion Show
Conceptualised and spearheaded the creative direction of Warwick’s largest media project, integrating immersive multimedia and interactive audience elements to redefine traditional fashion experiences
Executed a strategic marketing campaign that resulted in 140+ advance registrations, a full-capacity live audience, and over 50 attendees in the livestream room.
Designed and 9 original fashion pieces, exploring the intersection of cult aesthetics and uniformity.
Generated significant media coverage, with features in:
University of Warwick’s official social media platforms (View here)
Creative Director | Equinox SISHK
Creative directed and shaped the creative vision for Equinox, the student-led fashion show at SISHK, ensuring a cohesive and engaging experience for both participants and audience.
Managed the event’s social media presence, driving online engagement and visibility.
Executed high-impact visual content, including casting photography, sponsorship materials, and event videography, contributing to the seamless production of the final 2-hour fashion show.
Freelance Photographer | Yours, Gobi
Photographed over 15 high-profile events (exhibitions, performances, company dinners), 10+ portrait sessions (model tests, headshots, album covers), and 5+ fashion campaigns.
Built a strong network of clients, delivering high-quality visual storytelling and promotional materials that enhanced brand narratives.
Featured by leading social media photography platforms, amplifying reach and credibility.
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University of Warwick | Media and Creative Industries BA (Hons)
Dissertation Topic: Conducting a practical dissertation project on experiential marketing in the luxury industry. Exploring how brands can use immersive activations and events to enhance brand perception and customer loyalty through a real life product launch happening end of April 2025
Awarded a grant of £3000 by University of Warwick’s Undergraduate Research Support Scheme to travel and create a research documentary on Hong Kong’s film industry
Singapore International School (Hong Kong)
Awards and Achievements
2022 | Top in IB English A Language and Literature (Higher Level)
2021 | Talent Development Scholarship for Leadership
2019 & 2020 | Leadership Award
Graduated with an International Baccalaureate Diploma
Higher Level: English Language and Literature, Chinese B, Visual Arts
Standard Level: Math Analysis and Approaches, Biology, History)
Studied and graduated from the Cambridge IGCSE syllabus
English, World Literature, Chinese, Mathematics/Additional Mathematics, Chemistry, Physics, Arts & Design, History
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Creation & Branding Diploma
Certificate provided by LVMH in Nov 2024
Credential ID: b11ee2b6d7
Operations & Supply Chain + Retail & Customer Experience Diploma
Certificate provided by LVMH in Nov 2024
Credential ID: b1637b34d9
Applied Skills for a Sustainable Media Industry Certificate
Certificate provided by BAFTA in Jun 2024
Digital Marketing Certificate
Certificate provided by Girls in Marketing in Sep 2023
Child Protection Certificate for International Schools
Certificate provided by tes in Aug 2023
Credential ID: PIlanWf4pt
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CV and references available upon request.