Academics
Media and Creative Industries BA | University of Warwick
Studying BA Media and Creative Industries at University of Warwick
1st Year: Studied an optional module in "Screenwriting in the digital world" offered by Media and Cultural Policies Department
2nd Year: Studying “Marketing: in Practice” an optional module offered by Warwick Business School
2022 - 2025
Singapore International School (Hong Kong)
Graduated with an International Baccalaureate Diploma
Higher Level: English Language and Literature, Chinese B, Visual Arts
Standard Level: Math Analysis and Approaches, Biology, History)
Studied and graduated from the Cambridge IGCSE syllabus
English, World Literature, Chinese, Mathematics/Additional Mathematics, Chemistry, Physics, Arts & Design, History
2008 - 2022
Work Experience
References are available upon request
Marketing Internship | Givenchy Beauty and KENZO Parfums (LVMH Fragrance Brands)
Create original marketing elements to support product launches
Prepared promotion, competitor and trend studies
Assisted in the creative elements and preparation for both internal and external mega animation events
July 2024 - Present
Fashion Project Coordinator | Mein Studio
Project coordinator at Mein Studio, Shanghai, assisting the studio in its expansion into the European Fashion Sector
Have been invited to Fashion Week Shows AW24 such as KWK by Kay Kwok and ERDEM
Previously worked with renowned product designer, Hunn Wai and Fashion House, Paul Smith
2022 - Present
Student Mentor and Programme Coordinator | Centre of Culture and Media Policy Studies
In-charge of the student mentor scheme: A student for Student Support Scheme
Connect students from different year levels together and encourage collaboration
Organising events that bring students of the Media and Creative Industry course together
As a mentor: I act as a student support system for the 1st year undergraduates and help with any concerns or questions they have about living abroad, university life, course/module questions
Aug 2023 - Jul 2024
Digital Marketing Internship Programme | Girls in Marketing
Learnt about personal branding and how to build a successful brand
Learnt about Search Engine Optimisation with Monday.com
Attended seminars about the key to Social Media success and The Power of Video Content
Sep 2023
Corporate Communications Trainee | Singapore International School (Hong Kong)
Initiate social media contents to engage school community and the public
Support the production of school marketing collateral
Coordinate marketing and alumni activities and events
Assist in ad-hoc projects
Aug 2023 - Sep 2023
Jun 2023
Assistant Mr Thomas Widdershoven | Thonik
Mr Thomas Widdershoven is a Graphic Designer who was the former creative director and chairman of the board of Design Academy Eindhoven
Studied and Learnt under Mr Thomas Widdershoven during his time in Shanghai
Worked studied the visual identity of companies in his design for a Michelin Star Restaurant
Jun 2021
Internship | Maison de Couture & Grunge
Given the role to create captivating powerpoints
Organise and find sample materials for clients/edit the plans in preparation for clients
Learned to create different presentations that are appealing to different types of clients
Marketing & Social Media Experience
Social Media Ambassador | University of Warwick Student Union
Act as the one of the social media faces on the University of Warwick Student Union page
Create interesting and engaging videos and campaigns to promote the SU and campus events
Spread and promote the SU through word of mouth
Sep 2023 - Present
Jun 2023 - Present
Marketing Assistant | Warwick Opera: Carmen
In-charge of content creation for social media (Instagram, TikTok, YouTube)
Bring attention to the Carmen 2024 show on various platforms
Using SEO, improve reach for the accounts
Social Media Manager and Student Ambassador | Media and Creative Industries BA
Social Media Manager for the Media and Creative Industry social media account
Aim to market the course to prospective students while engaging and communicating with current students
Create content and advertise events to help maintain an active media account to help promote the course
Apr 2023 - Present
Social Media Manager and Student Ambassador | Centre of Culture and Media Policy Studies Department
Social Media Manager for the Centre for Cultural and Media Policy Department
Aim to market all the courses under the department to prospective students while promoting current projects done by students
Advertise events to help promote and maintain a community in the University of Warwick
Apr 2023 - Present
Social Media Manager and Marketing Director | Yours, Gobi
Social Media Manager for the Photography business, Yours Gobi
Aimed to showcase and promote the work done by the business
Jan 2021 - Present
Head of Marketing and Communications | Warwick Racing
In-charge of the overall marketing strategy and branding
Overseeing the content creation and marketing for Warwick Racing
Manage the branding and the brand details of the industry
Jul 2023 - Dec 2023
Founder of the "Stories told in mm" Project
Self employed film/digital photographer aiming to inspire others to capture the mundane moments of life while being more intentional with photography
Curated a guide for beginners when picking out cameras and film stocks
Jan 2020 - Sep 2022
Creative Experience
Producer | Beyond Wong Kar Wai: The Cinematic Tapestry of Hong Kong's Past, Present and Future
Awarded a total grant of £3000 by University of Warwick’s Undergraduate Research Support Scheme to travel and create a research documentary on Hong Kong’s film industry
Mar 2024 - Present
Creative Director, Event Coordinator and Fashion Designer | SHRINE: An Interactive Transmedia Experience
SHRINE, is an immersive multimedia showcase incorporating interactive audience elements, with an infusion of installations in the form of Visual Art, Fashion and Videography.
Designed and created 5 of 10 fashion pieces for the Fashion Show hosted as a part of the Transmedia Experience
Spearheaded the creative side of the entire Interactive Transmedia Showcase
In-charge of the entire marketing strategy of the event (Promotional Materials and Brand Image)
Jan 2024 - Present
2020 - Present
Freelance photographer and Founder | Yours, Gobi
Self-employed freelance photographer specialising in editorial fashion, portrait and event photography
Shot for ~10+ events (birthdays, graduations, company dinners), 10 portrait sessions (model tests, headshots) and fashion campaigns
Networked with companies, created promotional material, shot, culled and edited photos
Featured on online social media photography brands
May 2023 - Jun 2023
Assistant Director, Director of Photography/Cinematography, Editor | Haus of Phelan
Assistant directed, edited and designed the the ~15 minute short film
Produced short form content to help market the film - Content produced was noticed by @warwickfilmfestival
Won “Best Set Location” in Warwick Film Festival
2020 - 2021
Director of Photography and Post-Production | SISHK Yearbook Committee
In-charge of a group of 10 students capturing school moments for Singapore International School (Hong Kong)
Edited the photos for the 2021 School Yearbook
Creative Director | Equinox (Hong Kong) @equinoxhk
Creative Director of fashion show established by the students of Singapore International School (Hong Kong)
Managed and handled the brand's social media presence
Photographed and edited casting photos, theme photos and sponsorship items
Assisted in filming and editing and the production of the final 2 hour fashion show (Online fashion show due to the Pandemic)
2020 - 2021
President of Leadership Committee | SISHK Audio Visual Committee
3 consecutive year president of one of the five core leadership groups in my high school
Leading a committee of 50+ people
Helping the school community through the utilisation of technology in events
Broadcasting school news and content creation
Started as a first-year secretary and worked within the team for a total of 6 years,
The longest serving president in the history of the committee, before retiring to serve as an advisor
2018 - 2021
All examples of creative projects can be found here: https://www.gobicheung.com/media-projects
Certifications
Applied Skills for a Sustainable Media Industry
Certificate provided by BAFTA in Jun 2024
Child Protection Certificate for International Schools
Certificate provided by tes in Aug 2023
Digital Marketing Internship
Certificate provided by Girls in Marketing in Sep 2023
Skillsets
Languages
English: Native speaker
Mandarin: Native speaker
Cantonese: Full proficiency
Interpersonal Skills
Team Leadership and Management
Time Management
Strong communication
Good listener
Industry Knowledge
Video Production
Videography Post-Production
Video Editing
Photography (Event, Fashion, Portraits)
Photography Post-Production
Sound Production
Search Engine Optimisation
Social Media Marketing
Simple Website Design
Tools and Technologies
Adobe Creative Cloud (Lightroom, Photoshop, Adobe Illustrator, Premier Pro)
Final Cut Pro
Procreate
Digital Camera, SONY alpha series
(Film Camera, Manual/Point and Shoot)
Most Rode mics, specifically Go II series
Squarespace
Wix
Canva
Achievements
Top in IB English A Language and Literature (Higher Level) | Singapore International School (Hong Kong)
Top in school for "English A Language and Literature (Higher Level" for the IB Diploma Programme
Sep 2022
Talent Development Scholarship for Leadership | Singapore International School (Hong Kong)
An award to recognise a student’s exceptional performance in a specialised area or talent/gift, and is a part of the school's efforts to encourage students to continue to strive for excellence.
Aug 2020
Leadership Award | Singapore International School (Hong Kong)
Leadership awards are given to students who best demonstrate the school values, leadership skills and are well respected by their peers.
Jun 2020
Jun 2019
Student Leadership Achievement | Singapore International School (Hong Kong)
The student leadership achievement is an achievement aimed to recognise and acknowledge students who have stepped up and taken an important leadership position in the school.
Every Nov
(2016 - 2020)