Marketing Projects I have done.
Marketing Projects
Including graphic designs, market research and presentation.
SHRINE is a completely immersive experience and showcase with interactive elements for the audience to participate in, infused with installations in the form of Visual Art, Fashion and Videography. Through these mediums, we will explore both digital media and real world cults, examining how they operate through media, luring in new victims.
SHRINE: An Immersive Fashion Show
My Role: Creative Director, Event Coordinator, Marketing Director, Fashion Designer
Final Project for “Media Lab 2”
This is an assessed group project.
Students are asked to produce an interactive transmedia project that will be presented across separate media platforms. This project will be produced using a variety of media equipment and technologies both old and new, online, and offline, digital, and analogue. The work needs to consider digital and physical immersivity and interaction, and demonstrate a hybrid product.
Details of this project can be found HERE (https://www.gobicheung.com/media-projects/shrine).
As the detective, you are tasked with uncovering the cryptic clues left behind by William Fergenson, as his quest to unmask the truth behind corruption in his fathers company has resulted in his murder. To identify the culprit, you must find the motive and the murder weapon so you can form a case. Good luck!
Shadows in the Reading Room
My Role: Visual Designer (Presentation), Market Researcher
Group Project for “Media Lab 2”
This is not an assessed group project.
Pick a room in a house that seems familiar, for example, the kitchen. How can someone trapped in there escape in a fantastical way? An immersive event with elements of storytelling and a range of techniques to enhance the immersion experienced by the audience.
Deliverables: Storyboard, Sample artifacts (e.g. marketing designs) Experiment results and prototypes It should include both digital and physical elements and clues across a range of medias e.g. internet; social media; street scene (posters; stickers etc). The work should have a narrative arc that joins it up in an experiential way.
Meet “Paisley’s People For The Future”. We aim to tackle a limited overall goal of the Paisley Is movement, in which we focus on the reformation of the Paisley Museum & Art Gallery and its innovation rather than the whole “Paisley Is” project itself.
Paisley is…
My Role: Visual Designer (Presentation), Market Researcher
Group Project for Year 2 Module“Cultures of Engagement” for Media and Creative Industries.
This is an assessed project.
The group is tasked to create a new ‘social group’, with a purpose to use creative media to affect social change in a vital area of Paisley.
Students are required to define the identity of the new social group (visually, or in terms of a manifesto or values), explain (using theoretical concepts or tools) what the structure and dynamics of the group will be and Define the operational activities of the group (the group strategy, and what they do with their creative media).
In this gripping and emotional drama series, viewers follow the tumultuous journey of two people as they navigate the highs and lows of a passionate romance, discovering the limits of love and the complexities of human relationships along the way.
perception’s playground
Episodes: 6
Genre: Romance, Drama
Language: English
Series Creator: Gobi Cheung
Proposed Network: Netflix
Individual Assessment for “Screenwriting in the Digital World”
This assessment required students to write a 3000 word script and create a professional pitch.
Presentations and pitches are expected to demonstrate a high degree of professionalism, where the work produced will display an exceptional understanding of the marketplace and the industry the work is being developed for.
Each of the competencies that the work comprise of are required to display extremely high levels of technical and/or creative skill, using software and hardware that has aided the project development.
The practical and written work have to display a first-rate understanding and awareness of the structuring, formatting and storytelling practices, consistent with both scriptwriting and the appropriate digital platforms and technologies. The creation produced should be both engaging and original.
Visions of Change
We aim is to show how fragile our lives are where one small decision can completely alter our reality. A small decision that may seem unconventional and insignificant to our lives may be more impactful than we believe in that present moment. For example, every action determines what happens within our lives. However when permitting to something that seems unordinary or unfamiliar to us, leads to a possible dramatic turn of events. Although the past has already happened and exists in memory, it is our present selves that have complete control over how our future unravels, even though it already exists. The only ‘vision’ of the future that exists is in our consciousness, and it is our physical reality that materialises this ‘vision’. In life we are presented with many decisions in which it is the way we handle it that changes the course of our future.
My Role: Social Media DesignerVisual Designer (Presentation), Market Researcher
Visions of change is a transmedia project created for a Year 1 module for the Media and Creative Industries. We were tasked in creating a transmedia project with the theme of “Visions of the Future”.
I took the initiative to start the instagram account and created the logo. By incorporating the word vision, I decided to create glasses to represent the word, before adding in the word change inside. This simple logo allows it to be used, without it feeling to chunky and its a very easy to understand play on words. After the creation of the account, I took the chance to create the “Introduction” posts for the account. This provided information as to what “Visions of Change” was about, meaning of Transmedia and some of our inspirations and the research behind our project.
When creating the introduction posts, I was very aware that most of the photographs taken had black backgrounds, therefore I decided to use black as the general colour, with hints of red around the images. This helped tie in the rest of our posts, making the account seem more cohesive and pleasing to the eye.
Before posting on the account, I also created a post layout to ensure that all the post and images when placed together gives a cohesive and inviting page.
When using other photos not taken from the photoshoot. I ensured that I edited the photos to show a red hue with darker exposure around the edges. This was because the overarching colour theme of our project was red and black.
